Joe Goode

I’m a Fortune 100 communications executive who helps C-suite and leadership teams—across financial services, healthcare, sports and technology—turn business strategy into clear, market-moving narratives. I operate at the intersection of media relations, public affairs, executive communications, and corporate strategy, guiding organizations through high-stakes moments—including M&A, crisis, growth, and reinvention—to shape reputation, increase stakeholder confidence, and help create long-term value. In the digital era, I integrate AI-enabled insights and workflows to accelerate decision-making, enhance message precision, and navigate complex stakeholder environments. My work is not simply about communications, but about driving outcomes: shaping how the market understands strategy; building credibility with investors, analysts, customers, and employees; and turning critical inflection points into strategic advantage.

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Revolutionizing telecom for the AI era

But traditional legacy systems are not equipped for the demands of AI or the promise of enterprise workloads AI will help to build. Telecom needs a transformation, and it’s one that will redefine the future of technology innovation.“The networks of yesterday simply do not serve the AI needs of tomorrow,” said Kate Johnson, CEO of Lumen Technologies, during a “fireside chat” presented by Lumen at Fast Company’s annual Most Innovative Companies Summit. Johnson discussed what business leaders need...

The CEO Turning a "Sleepy Telecom" Into AI’s Fiber Backbone

In this episode of Leadership Next, cohosts Diane Brady and Kristin Stoller speak with Kate Johnson, CEO of Lumen, about her bold effort to reinvent a legacy telecom as the digital backbone of the AI era. Johnson shares how Lumen is capitalizing on its vast fiber network to support the explosive data demands of artificial intelligence—and how partnerships with innovators like Corning are helping supercharge that capacity.

Johnson opens up about the cultural overhaul she led inside the company,...

CVS Rolls Out New Format With Senior Clinics Alongside Pharmacies

CVS Health is rolling out a new store format in several U.S. markets that includes Oak Street Health’s senior-focused health centers “side-by-side” a pharmacy, the healthcare company said.What began as a pilot project in Houston last year is now beginning a national expansion, starting with three Chicago locations that are among about 25 Oak Street Health centers that will be alongside a CVS pharmacy in reformatted former drugstores by the end of 2024. The new format is being deployed this year...

Inside CVS’s Strategy to Improve the Pharmacy Experience

When it comes to customer experience at the nation’s largest retail pharmacy chains, there is plenty of room for improvement, according to Tilak Mandadi, the chief digital, data, analytics and technology officer at .css-qxhvg8-OverridedLink.css-qxhvg8-OverridedLink:any-link{-webkit-text-decoration:none;text-decoration:none;color:var(--color-interactiveLink010, interactiveLink010);border-bottom:1px solid;border-bottom-color:var(--color-interactiveLink010, interactiveLink010);}@media (prefers-colo...

CVS Health plans to turn hundreds of stores into super-clinics | Fortune

The CEO who’s pledging to reshape the way health care is delivered in America is unveiling her biggest Big Idea yet.On Feb. 1, Karen Lynch became the chief at CVS Health, the fourth-biggest company in the country—and the largest in health care, America’s biggest and in many ways most backward industry. She started fast with a daring gambit: putting CVS at the heart of the pandemic response, as a hub for COVID tests and vaccines. Tens of millions of people who visited their nearby CVS saw for the...

Karen Lynch got the big job at CVS. Now comes the big challenge: Vaccinate America | Fortune

In the winter of 1991, Karen Lynch sat by her Aunt Millie’s hospital bed. Lynch wasn’t the eldest of her family’s four siblings, but in the 16 years since their mother’s death, the 28-year-old had become Millie’s primary caretaker. When a priest arrived to deliver Millie’s last rites, Lynch was the only family member present. Hospital staff escorted her out of the room for the ceremony but brought her back in when Millie, fiery to her last days, protested. For more than two years, Lynch had live...

Getting a COVID-19 vaccine at CVS will be ‘easy and seamless,’ CEO says

As the U.S. Food and Drug Administration reviews the safety and efficacy of a COVID-19 vaccine, many Americans are wondering what happens next: When will vaccines be available? And how will they be distributed? On TODAY, the CEO of CVS Health outlined the ways the general public will be able to get the COVID-19 vaccine at the company's pharmacies across the country, once it's approved and ready for distribution.People will have to make an appointment to receive a COVID-19 vaccine, unlike being a...

Yoga class while waiting for refills? CVS tests new "health hubs"

Chronic diseases are the leading cause of death and disability in the United States, affecting 45% of the population. That’s 133 million Americans. And $3.5 trillion in annual healthcare costs.Plenty of programs, products, and health startups are aimed at lowering the rates of chronic disease—and now CVS Health is hoping to tackle the issue where Americans least expect it: while shopping for toothpaste and toilet paper. The company is currently testing a retail concept dubbed HealthHub. It’s a n...

How CVS Wants to Fix Health Care — and Why It’s Time to Buy the Stock.

SPRING, Texas—Six elderly women have just finished their morning chair yoga inside a CVS in this Houston suburb.“It’s peaceful, and you get a nice stretch,” says one. Another says she has been coming to this CVS store’s MinuteClinic for checkups and treatment for high blood pressure, as well as a nutrition plan that she tracks on her phone through a partnership with Noom, a diet app. “I log everything,” she says.Why a CVS and not a doctor’s office? She cites the low cost, short waits, and follow...

Using Humor to Get a Little Respect for Faster Play

ARDMORE, Pa. — For years, golf has struggled with its image as a fuddy-duddy sport for the elite that is, above all things, very, very slow.But now, the United States Golf Association, the most serious-minded group in an often humorless golf community, has decided to embrace the game’s most comic and caustic critic, the very one whose satire helped create the stereotypes that once made the golf establishment bristle.In an attempt to shake golf out of its slow-playing doldrums, those who help run...

“For me, communications is about clarity and discipline—connecting story to strategy and making sure both stand up under pressure.”